A Striated Steel Shell: Stir World features the Design of the Rug Republic Headquarters

Stir World

Rug Republic HQ in Delhi by Architecture Discipline emerges as a striated steel shell

Designed in response to the highly industrialised setting of Okhla, the Rug Republic office is housed in an inward looking structure, a curved ‘protective armour’ of corten steel.

Its design and form described as a “weeping transformer” by the team at Architecture Discipline, the structure of the Rug Republic headquarters in Okhla, New Delhi, is itself an extrapolation of and a response to the building’s ominous context. The designated industrial zone of Okhla: its air thick with smoke from high fidelity production facilities, the sparse chatter of workplaces between them, and the skyline dotted with unremarkable rectangular blocks severely lacking in a definitive architectural character, submitting to the entirely functional, becomes a “war-zone” here in which this building, must and should, hold its own. The defences are held up like a rolled-up steel shell. It is an enticing narrative, especially when you see the art of rug-making as a forlorn one, one that is defending against a rapid industrialisation and mechanisation of the process. For the architects, the unique proposition also lent itself to the challenge of having the building reflect this unique identity in a way that invited thought, and challenge, by virtue of stature, and of simply being.

While ensuring the monkeys stay at bay, the use of jaali also filters daylight entering the building Image: Jeetin Sharma

The brief for the project involved an adaptive reuse angle: that of making the existing dilapidated structure usable again, using a limited budget and minimal intervention. The design then places a great emphasis on reclaiming usable spaces within a relatively fluid layout on an open floor plate. This was partially achieved by undoing ad-hoc alterations in the building’s spatial layout, according to its previous life and occupants. Apart from the interior and spatiality of the building, the stern looking exterior of the building is a measured response to several external stimuli. The inward looking nature of the building almost fortified by a hard shell, akin to molluscs, develops in response to acrid air quality, monkeys being active inhabitants of its surroundings, eliminating the scope of expansive fenestrations, and the lack of any significant visual avenues to harvest.

While temporary and inexpensive interventions add flexibility to the internal layout, fire bricks used for flooring ensure easy re-work possibilities 

Image: Jeetin Sharma


Contrary to a lot of modern buildings that harness the outdoors to create their own microcosms within, the headquarters of Rug Republic, a retail hub for artisanal rugs and soft furnishings, seems to display a staunch confidence in its exclusivity with respect to its outdoors. Through wide and narrow apertures crafted in its corten steel skin, lined with a series of dangling, rust-stained link chains, the building aims at re-interpreting the ‘warehouse typology’ in a post-industrial aesthetic. Minimal daylight is admitted into the rug haven inside, and shipping containers find their place on the site grounds as ancillary spaces. One could go out on a limb and associate the aesthetic with a staged, theatrical sense of a warehouse, as mentioned. When viewed in isolation, it may even underline a dystopian outlook, but the virtue of the design hand dictates anything but, switching the narrative on the monotone buildings around it, and on the architecture of the city.

A collection of soft furniture by Rug Republic graces the top level of the building

Image: Jeetin Sharma


Being located on a corner plot proves another great impetus to the building to put up a distinguished frontage, and a distinct identity in the elevation itself. Near the corner, the entrance to the building is earmarked by a helical staircase that defines a curved aperture at the corner of the building, pronouncing the striations and rows of corten steel that line the façade. The staircase also dictates movement through the building, proving a pleasing contrast from the largely rectilinear layout. A well-defined hierarchy in the spatial organisation places frequently used spaces such as offices and temporary exhibitions on the ground floor, while permanent exhibitions for the company’s diverse products and private office cubicles are accommodated on the upper levels. Two stand-alone shipping containers abutting the building serve as a spillover space for patrons during work breaks or as makeshift meeting rooms. A small terrace on the top provides views of the distant greens.

Private offices of the Rug Republic headquarters

Image: Jeetin Sharma


An overarching philosophy that lends itself tastefully to the building’s design, with a minimalistic approach and a raw material palette, was creating a bare shell to generate a non-intrusive backdrop to celebrate Rug Republic’s exquisite work including rugs and soft furniture, like a concrete canvas displaying art. ‘Skeletons’ for the display and exhibitions comprising temporary interventions including rebar cages and other inexpensive material assemblages against bare black and grey interiors add an additional degree of flexibility to the internal layout. Furthermore, the floors too are lined with fire bricks to allow ease of removal and replacement in the future.


Container spaces allow one to be momentarily disconnected from the busy work environment within the building

Image: Jeetin Sharma


“It’s fascinating to take something forgotten and to give it a new life: This is the century of recuperation. There is no space, no forests, and no water anymore for continuous production of new things. So, (we) take something old and make it special,” states Akshat Bhatt, the founder and principal of New Delhi-based Architecture Discipline on the emergent thought of shaping the new Rug Republic HQ from an ageing, decrepit building. He further muses: “Have we brought ourselves to this? And, even if we have, can we still make it interesting?” Instead of plainly reflecting a grim occurrence of the city’s bustling yet dehumanised industrial belly, it does so impressionably, attempting to create a statement unto itself.


Access level plan
Image: Jeetin Sharma