Interior | Retail

As an extension of the series of multi-designer pret stores, where the collections are themed and curated, Neel Sutra- the India Fashion store at Khan Market is emblematic of Indian Design ethos, in line with the inherent colonial character of one of the oldest markets in New Delhi. While being reverent to the architectural context, and notions of identity, the building was painted all white, with only blue (neel in hindi) on the louvered windows. The interior experience for the garments to be showcased has been neutralized to a single predominant colour- Blue. This transgresses as a continuous notion, in the form of a wave from the walls on to the hand-placed parquet floor that is also stained in azure blue. To break away from the monotony of the colour, neutral perforated boards on the walls are created to allow for a visual break. Without too many architectural interventions, using multiple architectonic elements, the store is intended to be simplistic, while only showcasing the ensembles. The store hence becomes a figurative response as a tribute to Indian Fashion, within the heart of the city.

New Delhi, India

Neel Sutra Delhi