Set amidst the quaint locales of Goa, the Postcard Hotels are spread across three different estates, each conceptualised with architectural experiences that are transformative in nature. The key intent of
developing the hotels was to do away with a matchbox and pre-packaged approach towards hospitality. Hence, locations and structures that had the potential to be transformed into holistic luxurious experiences-in terms of air, light and space, were identified for this sisterhood development. The locations have therefore been identified on the basis of a constructive history, clear architecture
expression, and a potential of being restored. The design was developed with the intent to conserve, preserve, restore, and regenerate, while adding a contemporary experiential layer of functionality. Overall, the hotels were conceptualised to meet performance benchmarks, without exploiting consumption standards of materials and energy.

Home to two ancient chapels–one 100-year-old and the other, a 200-year-old one, the property at Cuelim embraces its historic context. The design of the hotel preserves the villa to a large extent,
offering an authentic, old Goa experience to guests. The Postcard Cuelim boasts of disproportionately large spaces; from massive bedrooms, one steps into even larger public areas. The scale of the public
spaces emphasizes the historicity and authenticity of old Goan homes and is therefore designed to provide for a multitude of activities, gatherings, and celebrations simultaneously. Most of the inherited furniture from the estate has been reconditioned, repurposed, preserved, and restored in some form or the other, crafting a heritage-inspired, authentic experience that is not composed, but curated.