A Contemporary Reimagining of the Blue City

Retail, Forest Essentials | Jodhpur, Rajasthan

As part of the JDH Urban Regeneration Project in Jodhpur, Toorji Ka Jhalra, a decaying step-well in the heart of the city, was revitalised along with the urban space surrounding it. Forest Essentials is the first store in this public square. Built in a historic residential building that is refurbished and adapted to house retail operations for the store, the outlet represents a design scheme replete with traditional and regional elements–the blue and gold colour palette, a homage to the city itself; traditional multi-foil arches, strategically resized to achieve balance; hand-cut linoleum flooring that is an adaptation of local mosaic patterns; the use of vernacular gold-plating techniques for window
signage; and a scaled model of the step-well and the public square itself. These elements aim to establish an interface between the visitors and the brand, subtly introducing them to the architectural and cultural heritage of Jodhpur.

Typology

Retail

Built Up Area

750 Sq.ft

Status

Completed in 2017

Client

Mountain Valley Springs India Pvt. Ltd.

Photographer

Jeetin Sharma

Architecture MasterPrize, USA (Honourable Mention)
Azure
Design Anthology
Domus
Hinge
Design Diffusion
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