A Contemporary Reimagining of the Blue City

Forest Essentials | Jodhpur, Rajasthan

As part of the JDH Urban Regeneration Project in Jodhpur, Toorji Ka Jhalra, a decaying step-well in the heart of the city, was revitalised along with the urban space surrounding it. Forest Essentials is the first store in this public square. Built in a historic residential building that is refurbished and adapted to house retail operations for the store, the outlet represents a design scheme replete with traditional and regional elements–the blue and gold colour palette, a homage to the city itself; traditional multi-foil arches, strategically resized to achieve balance; hand-cut linoleum flooring that is an adaptation of local mosaic patterns; the use of vernacular gold-plating techniques for window signage; and a scaled model of the step-well and the public square itself. These elements aim to establish an interface between the visitors and the brand, subtly introducing them to the architectural and cultural heritage of Jodhpur.



Built Up Area

750 Sq.ft


Completed in 2017


Mountain Valley Springs India Pvt. Ltd.


Jeetin Sharma

Architecture MasterPrize, USA (Honourable Mention)
Design Anthology
Design Diffusion