An Immersive Retail Experience

Retail Store for Perona | New Delhi

Within the retail landscape of a mall in New Delhi, the design for Perona’s new store is an attempt to usher in retail and outreach in the post-pandemic world. The design explores the convergence of two value systems often considered at different ends of the spectrum—culture and shopping. The aim was to create a distinctive and edgy space for the brand by not simply displaying clothes but as a pop-up to catalyse
the transformation of retail and fashion into an immersive experience, as demonstrated by the large LED screen at the entrance. Undulating stainless steel walls, polycarbonate sheets, and glass are the materials used to express this intent.

Typology

Retail

Built Up Area

1175 sq.ft.

Status

Completed in 2020

Client

Perona

Photographer

Jeetin Sharma

Aces of Space - Retail Designer of the Year
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Elle Decor
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